Located in Iranbuba AM, Brazil, this project works on switching the energy source from non-renewable fuel (native forest firewood) to renewable biomass (waste from local agribusiness) in the local ceramic factory. Before the project, the factory burned up to 16 000 tons of firewood yearly for energy. This switch is a crucial step in protecting the Amazon by reducing deforestation as well as GHG emissions. The factory has also adapted circular economy methods by reusing waste from the production process. The additional benefits include actions such as supporting the local sports teams and contributing to educational programs for employees. The ceramic’s new strategies have proven to boost the efficiency of production and working conditions.